This job required a great deal of work and commitment from myself and my team. The client was a private college, who was trying to reach a new plateau in their prospects minds. The result was a campaign that questioned the very meaning of the superior education: What is it for? To build a career or to make history? To leave a trustfund or to leave a legacy? Those questions, applied to each offered course, became the headlines of a very successful campaign, done in partnership with Marcativa, specially from the great designer Raimundo Britto.