This job required a great deal of work and commitment from myself and the team. The client is a private college, trying to reach a new plateau in their prospects' minds. The result was a campaign that questioned the very meaning of the higher education: What is it for? To build a career or to make history? To leave a trustfund or a legacy? Those questions, applied to each offered course, became the headlines of a very successful campaign, done in partnership with Marcativa, and the great designer Raimundo Britto.